USA Today Network launches VR news show and ad unit

USA Today Network has released its first ad unit in VR, or what it calls the cubemercial, in a new weekly VR show, VRtually There, in partnership with Toyota.
According to a press release, the VR ad unit uses 2D assets in a VR environment and places the viewer in a cube surrounded with a brand’s creative assets for a maximum of 15 seconds, creating “an immersive experience between the consumer and the brand unlike any other.”
The so-called cubemercial, which features Toyota&rsq