USA Today debuts Rio Ad Meter to ‘drive the ad community conversation’

Good news, sports fans throughout the ad industry: You don’t have to wait for Super Bowl LI in Houston for your next chance to assess ads during a live event.
That’s because USA Today has expanded its Super Bowl Ad Meter, which, for 28 years, has allowed viewers to rate ads throughout the NFL championship game. In other words, this year there’s an Olympics Ad Meter, too.
Sports are one of the few events consumers watch live anymore – in fact, 112 million people repor