US Olympic Committe issues stark warning to non-official sponsors over ad plans around the Games

Changes to the Olympics advertising regulations ahead of the Rio Olympics appear to be stirring tensions between non-official sponsors and the US Olympic Committee (USOC) after it issued a stern warning to brands about stealing intellectual property.
The US Olympic Committee reportedly sent letters to brands who sponsor athletes but don't have any sponsorship designation with the USOC or International Olympic Committee, outlining the boundaries of any advertising they may have planned.
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