US Creative Work of the Week: Xcel aims to personalize energy in campaign created by Yamamoto

Regional utility provider Xcel energy recently rolled out a campaign called ‘Always Delivering’ in an attempt to bring some softness and personalization to an industry that can often feel like an amalgamation of faceless corporations.
Created by Xcel’s agency of record Yamamoto, which won the account earlier this year, the campaign has been voted by readers as US Creative Work of the Week.  
The ads feature an upbeat Xcel employee who spends his days delivering energy door