US Creative Work of the Week: Rokkan puts a modern spin on 123-year-old Mikimoto

When it comes to wearing pearls, there’s a fine line between adding a drop of elegance to your outfit and looking like you just raided your grandmother’s dusty jewelry box. That’s why 123-year old Mikimoto recently enlisted the help of agency Rokkan to help it convince millennials that pearls can be the cherry on top of a stylish and modern outfit.
In an online video called ‘Explore the Original,’ three young women with varying styles are shown completing their outf