US Creative Work of the Week: Dinty Moore puts hipster “lumbersexuals” to work in latest campaign

Hormel’s Dinty Moore recently had some fun with one of society’s latest man trends – the lumbersexual – by pitting four of these bearded, flannel-clad men against one another in a professional lumberjack competition.
Created by BBDO Minneapolis, the effort is part of stew maker Dinty Moore’s campaign to “bring back the true lumberjack.” In a series of videos, four “lumbersexuals” – whose day jobs are IT professional, interior house pain