URLs get the “bigly” Trump treatment from Hill Holliday creatives

Riffing off of the Trump nomenclature, three creatives from Hill Holliday decided that it’s time to give URLs the “UGE” treatment. Trump’s “bigly,” a word that now occupies the same space as “strategery” (made up by Will Ferrell as George W. Bush), has inspired Make URLs Bigly Again, a site that eschews the notion that short URLs are desirable. 
The digital inspiration is link shortener bit.ly — but instead of making links shorter, it va