Unilever’s Persil ties up with laundry app as it tries to get ahead of changing consumer behaviour

Persil, the Unilever-owned detergent brand, has inked a three-month tie-up with ZipJet, an app that picks up and delivers laundry as its marketers try to get to grips with the trends driving change within the category.
The deal will see users of the app given the option to have their clothes cleaned using Persil products. People can also book to have their clothes washed by the brand via its website.
Similarities to its tie-up with ZipJet have been drawn to its recent acquisition of the Dollar S