Unilever ups ad spend by €200m to keep customers on side amid 11% price hike

Unilever has said it is increasing its advertising and marketing spend in an effort to stop customers from switching to supermarkets’ own brands as it feels the effect of increasing the price of products by 11%.
Finance chief Graeme Pitkethly said the price hikes mean that consumers are increasingly opting for supermarket own-brand products, taking market share from Unilever branded goods, especially in the US and Europe.
Brands including Cif, Hellmann’s mayonnaise and Wall&rsqu