Under Armour's, Kevin Plank, reveals how much the Olympics has boosted the brand

Under Armour’s approach to marketing around the Olympics has highlighted the potential for non-official sponsors to capitalise on the Game’s new relaxed marketing rules, after the company’s chief executive revealed that stock was up by almost 10 per cent since 5 August.
Speaking on CNBC's ‘Power Lunch’ show, Under Armour’s chief executive, Kevin Plank, said the brand’s stock was up by more than 9 per cent since the start of the Rio Olympics.
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