UK ad spend reaches record £22.2bn in 2017

Advertising spend in the UK hit a record high of £22.2bn in 2017, according to the latest figures from the Advertising Association and Warc Expenditure report.
The 4.6% increase in spend marks the eighth consecutive year of growth for the industry in the UK. It has led to a revision of the forecast for 2018, which has been upgraded by 1.4 percentage points to 4.2% growth while a rise of 3.8% is now predicted for 2019.
“These very impressive ad spend figures demonstrate the stren