UCL wants its funding campaign identity to ‘disrupt not complement’ its corporate look

University College London (UCL) is rolling out a new global Philanthropy and Engagement campaign with an identity that has been created to be radically different from its corporate one.
The university is aiming to raise £600m for research, transformative capital projects and expanded student support. The money will be used on four priority areas: health, students, London and Disruptive Thinking.
Branding agency Lambie Nairn was tasked with creating a brand identity which captured the