Uber launches advertising division, enabling brands to connect with passengers

Ride-hailing firm's Journey Ads solution will leverage first-party data to reach its audience of 122 million monthly active users​.
Uber has put itself in the driving seat of a renewed commercialization focus with the formation of its own advertising division, dedicated to ferrying global brands to their destination of choice.
Journey Ads, helmed by former Amazon Advertising exec Mark Grether, enables brands to connect with passengers through every step of their ri