Twitter's NFL live stream numbers leave some advertisers 'underwhelmed'

Despite widespread positive sentiment and strong global audience figures for its season premier, Twitter’s Thursday Night NFL Football has reportedly left some of sponsors “underwhelmed” due to the short duration which the average viewer is spending watching the games.
Twitter’s first coverage of an NFL game, featuring the New York Jets and Buffalo Bills, generated a global audience of 2.3 million viewers and was widely praised on Twitter by viewers, however advertisers a