Twitter users can now “unlock” exclusive content if they tweet branded hashtags

Twitter has launched a new ad format that it hopes will increase engagement between users and brands on the platform.
Called ‘Instant Unlock Card,’ the tool lets users access exclusive content, like a film trailer or Q&A, if they respond to a brand’s call-to-action on Twitter. The feature is part of Twitter’s “conversational ads,” which are tweets that include images or video along with a call-to-action button that prompts users to tweet the brand’s