24-12-2016 10:45 via thedrum.com

Twitter puts inflated video metrics down to 'bug' as it refunds advertisers and affirms commitment to transparency

Twitter has confirmed that a "technical error” in its Android app caused video ad metrics to be inflated by as much as 35%, with the company issuing refunds for over-billing advertisers.
The miscalculation was first revealed by Business Insider earlier this week, with a source close to the matter claiming that the company had recompensed advertisers for over-billing on video campaigns that ran on the platform between early November and mid December.
"We recently discovered a technical erro
Read more »