TV Ad Spend Weekly: McDonald's goes for two with a new deal and new ads

Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
Advertisers spent $871m on national TV advertising during the week ending August 12, including $107m on releasing new commercials. Overall spend was flat compared to the previous week, but the release of new