TubeMogul unveils attribution feature to help marketers measure video through a performance marketing lens

As online video budgets start to get closer to the size of online display, advertisers increasingly want to grade their campaign spend on performance metrics, a shift TubeMogul hopes to capitalize on with an attribution product that lets brands use each other as placebos, meaning there’s virtually no cost.
It revolves around Ad Swap, a product that lets one set of advertiser’s ads to act as a placebo for another batch of campaigns running on TubeMogul’s software. This means tha