Tremor shakes up adtech sector with $239m Amobee acquisition

Tremor International – the video, data and connected TV (CTV) adtech platform – is to bolster its capabilities and expand its international footprint with the $239m acquisition of Amobee.
The tie-up will furnish Tremor with an enhanced technology offer at a stroke, as well as introduce new insight tools and capabilities in linear TV. Upon closing the deal in the third quarter, Tremor will also benefit from a greater presence and reach at home in the US as well as internatio