Tracking consumer habits while they physically shop may be the next tool on the horizon

A boon for brands wanting to create real-time personalized promotions and offers may be on the docket according to Geekwire.com who reports today that Upside Commerce is raising more cash for its unique marketing platform. The product is in its pilot stage but the basic premise is that multiple proximity triggers including GPS, beacon, sound  and light will help marketers reach customers in the physical store itself, offering incentives and rewards delivered to their mobile device. The anti