Top marketers from United, Disney and Mastercard on the trends that will define 2023

From macroeconomic shifts and in-person experiences to web3 and streaming, these are the trends shaping the industry’s direction in 2023, per top brand marketers.
Marketers are already dotting the i’s and crossing the t’s on Q4 and looking ahead to the coming year. But setting key brand objectives when the industry – and the economy at large – is undergoing major disruption and facing countless unknowns is no easy task. 
The Drum quizzed top brand marketer