Top 5 tips for marketers to research their target audience research

Stevie Keen is The Drum's audience development manager. For The Drum's Content Marketing in Focus, she shares her top tips on how marketers can research their target audience so that their content effectively reaches and resonates with them.
It can be daunting to know where to begin when researching your target audience. If you give it a quick Google, you will see a multitude of tools vying for your interest and offering insight after insight. But where to start?   
Well, I’d rec