Top 10 Halloween activations: from Airheads dental floss to Burger King’s ghost detector

Whether you’re on the hunt for some Halloween costume inspiration, or you wish to see Martha Stewart in a short slasher film, we have you covered. Here are 10 spooky efforts from household brands that will chill your bones.
1. Scare away cavities with Airheads' candy-flavored dental floss
Fear not, dentists, for Airheads is on a mission to make your homes far less spooky this season. Perfetti Van Melle, the maker of the chewy candy, is giving away thousands of limited-editition Airheads-fl