Toni&Guy responds to tough competition with new branding and packaging

Hair care brand Toni&Guy has rebranded as it hopes to stay front of mind with consumers in a cluttered sector.
The primary objective of the redesign is to ensure that Toni&Guy stays relevant and competitive in a crowded market filled with premium brands focusing on salon quality and strong heritage. The brand worked with PB Creative on the new packaging and brand identity and tasked the agency to create a new design that would emphasise the brand’s fashion roots, personality, and L