TK Maxx’s acapella Christmas ad 'Sing-along' puts a gurgling gran front and centre

Discount fashion retailer TK Maxx has unleashed a catchy acapella Christmas ad campaign called ‘The Sing-Song’ centred on surprises.
Leveraging the feeling of surprise one may feel among the discount racks instore, the creative from Wieden+Kennedy London looks to subvert the traditional Christmas carol with a reworking of Misirlou – which some may know as the Pulp Fiction theme.
Directed by Andreas Nilsson, the slot airs on TV 4 November across the UK, Ireland, Germany and Pola