Tiny Toast takes its campaign launch way outside the (cereal) box

“It looks like little pieces of toast, which is way more convenient than just standing farther away from your regular sized toast.” –Stephen Colbert
That late night joke introduced many people to the newest General Mills cereal to hit the shelves in 15 years – Tiny Toast. Colbert was smitten enough with the boxed product – mini-toast-shaped cereal bites available in real fruit-flavored blueberry and strawberry – that he brought on Chance the Rapper and Skrille