Three martech developments you need to know: Industry consolidation, Google's move into the DMP space and data regulation

Salesforce moves into e-commerce
CRM giant Salesforce has made a decisive $2.8bn move into e-commerce with the acquisition of the DemandWare platform, adding to its strong cloud platform line-up (marketing and service clouds) with the creation of a Salesforce Commerce Cloud. The move follows a buy-out of Marketo by San Francisco-based Vista Equity Partners for $1.79bn, and is unlikely to be the last big deal we’ll see in this space – worldwide spending on digital commerce platforms i