Third-party cookies: the blind spot you're not checking

A critical component of adapting to the cookieless future entails evaluating demand-side platform shortcomings, argues Epsilon's Mike Feczko. 
Think back to 16 when, a little nervous, you jumped in the driver's seat of a car for the first time. After the basics – buckling up, adjusting your mirrors, ensuring you have your license – what came next? Checking your blind spot. Always, always check your blind spot.
It’s not only crucial advice for drivers, but also for business