Think Jam's seven entertainment marketing predictions to shape your strategy in 2017

2016 has been a big year for marketers and the level of innovations in our sector show no sign of slowing down. The mobile phone became a broadcasting device, social media platforms became further embedded into our daily lives, personalisation became an advertising standard, the influencer scene exploded and VR is without a doubt here to stay.
Navigating this ever-changing, creative environment requires forward thinking and analysis. So, what does 2017 have in store for entertainment marketers?