There’s a talent shortage in programmatic but what is anyone doing about it?

The Programmatic Advisory chief executive Wayne Blodwell explains how he hopes to address the above issue with the launch of a mentorship programme.
It is commonly cited that expertise and talent is in short supply within digital, and this is exaggerated even further with the newer areas of the field, such as programmatic.
Recent pieces in this title have demonstrated that media agencies, posed with the 21st century KPIs of econometrics, are now scouring some of the country's lead