There’s a short window for brands to “catch ’em all”

Is anyone not talking about Pokémon GO? I started playing the game a few days after it launched under the guise that it’s my job to help brands seize opportunities with emerging media. Today, I upped to level 12 – yes, I’m hooked (as are many members of my Hill Holliday department who are all having a friendly competition with each other). Even if you’re skeptical of the game, it’s impossible not to recognize that Pokémon GO is so much more than a mobi