The University of Leeds partners Jaywing to launch pioneering MSc course in Consumer Analytics and Marketing Strategy

Leeds Institute for Data Analytics at the University of Leeds has announced an academic partnership with data science-led marketing agency Jaywing to deliver of an innovative MSc course in Consumer Analytics and Marketing Strategy. The course, which launches in September 2016, aims to develop students’ practical application of data analysis in a commercial environment.
Following Jaywing’s landmark collaboration with Imperial College to study, to understand and predict emotional respo