The Scroller proving most popular mobile advertising format study claims

As mobile brand ad dollars follow consumer time spent to mobile, marketers are consistently experimenting with how to best engage with audiences on smaller screens, while not have their brands/messaging associated with an annoying experience. 
The emerging mobile ad concept, the scroller, has increasingly been adopted by publishers and vendors alike and is set to become increasingly useful - particularly for content marketers as the scroller can run smoothly onto and off the screen as a use