The Rail Delivery Group lands M&C Saatchi and Walker Media to highlight £38bn network improvement

The Rail Delivery Group has appointed M&C Saatchi to handle its advertising contract and Walker Media it's media services contract, valued together at £5.7m, following a tender process. 
The ‘Britain Runs on Rail’ campaign marks the first time that all train operators and Network Rail have come together for a joint effort to tell the railway’s story.
The aim of the campaign will be to raise awareness of how taxpayers’ money is being spent in improving