The problem for sports broadcasters' declining viewing figures goes beyond just live streaming

The widespread decline in viewing figures for sports is more than a shift in viewing habits, according to a new study which shows millennials' interest in sport is actually waning due to online streaming services like Netflix and Amazon.
Findings from media research firm Ampere Analysis have revealed that demographic and cultural shifts are luring younger audiences away from live sport.
The study surveyed 32,000 consumers in Europe and the US and found that 10% of respondents chose sport as thei