The pitch process is broken – here’s how to fix it

The pitch remains a constant in an advertising industry undergoing radical change but as the dynamic between marketer and agency shifts, is it time the age-old process did too?
Yes, was the unsurprising answer from senior marketers and agency executives at an Oystercatchers event. However, each side is split on how different pitches will be in five years’ time, with deep-rooted honesty and transparency issues the biggest hurdles to overcome. If the process is to break from its malaise, the