The most viewed brand Vines and what can we learn from them as Twitter closes the loop

Now Twitter has sealed the untimely demise of six second video network Vine, short-form social video specialists Burst, which collated The Drum’s Brand Vine Chart week after week, has dug into its data trove to ascertain which companies created the most looped Vines.
As an early player in snackable videos, the time restrictions enforced by the platform got brands and advertisers in the habit of creating snackable, effective and creative content long before the Facebooks and the S