The marketers’ guide to Google Penguin 4.0

Google recently rolled out a travel-planning tool, Google Flights, which it says will help users “be more confident that you’re booking your flight at the right time to get the best price.”
It’s the latest from a technology company that repeatedly says it seeks to provide the best possible user experience. And while some of these efforts, like Google Flights, are easy to take at face value, others, like, say, algorithm updates, are a bit more complicated. In fact, even re