The man behind the machine: IBM Watson's Rob High on why AI will never replace marketers

What excites you most about AI?
Firstly, AI is an incredibly vibrant field. We’re discovering ways of evolving the technology and applying it to solve profound social and business problems – problems where previous generations of computing systems were not able to provide much benefit. Secondly, AI isn’t just about automating our job for us. It has a tremendous ability to amplify our own cognitive strengths – it contributes to my ability to make better decisions, to see t