The Guardian reviews digital and direct advertising services from its agencies
The Guardian is reviewing its digital and direct business and is said to be speaking to a number of agencies in order to build its own channels direct with consumers.
The Guardian declined to comment on the matter but it is understood the talks will explore an array of opportunities as they look to find a sustainable way of making money from online media.
The review, which is being run directly by the Guardian, will not affect its above-the-line agency, Bartle Bogle Hegarty, or media agency, PHD
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