The Guardian argues brands that take a back seat from pushing sales in branded content are ‘wasting their time’

The Guardian’s commercial strategy director Adam Foley believes too many brands creating branded content feel that they are “somehow absolved from the need to sell anything”, and those holding back from pushing a commercial message are “wasting their time”.
Foley appeared unconvinced of the value of branded content in general, speaking on a panel at IAB’s content and native event, which included speakers from Yahoo, LinkedIn, Unruly and Wavemaker.
He told audi