The future of live streaming as decoded by The Drum's LinkedIn group

Every Monday, our award-winning editorial team puts their heads together to produce a topic for our LinkedIn group to discuss.
This week, we wanted to talk about the presence and evolution of live streaming.
The Olympics have proven that live streaming is quickly becoming the consumer's medium of choice when it comes to watching sports with NBC claiming that over one billion minutes have been watched - a number that surpasses that of the 2012 London Games.
When it comes to watching sporting prow