The Formula One teams who are leading the pack on social engagement

The most marketable Formula One teams and drivers may not necessarily be those at the front of the pack, according to new research from Digital sports engagement agency WePlay.
As the viewing habits of younger audiences continue to shift to digital, the value of engagement across social is becoming increasingly significant for sponsors and rights holders within Formula One and sport in general.
London-based agency WePlay has partnered with social video analysts Burst Insights to rank the Fo