The five questions every marketer must ask their media partners now

1) What level of transparency – financial, operational, media – are you currently providing us?
Rather than ignore the warning signs that are Dentsu’s “inappropriate operations” and the findings from this year's ANA report, the smart marketers see it as a chance to understand what has happened to make agencies feel they have to overcharge, hide kick-backs in order to satisfy their client and stay in the black. Advertisers are never going to cease working with agenci