The five most worrying trends for marketers at Dmexco 2016

Disruption… innovation… the occasional pair of proudly worn lederhosen. It’s Dmexco time again, and once more the great and the good of the world of advertising technology are descending on Cologne.
For some time, Dmexco has been the essential fixture on the global ad tech calendar.
But somehow this year feels different.
I’ve been going to Dmexco for five years and although the pace of change has always felt rapid enough to justify the tag ‘real time’, this