The Drum Presents: Tom Ollerton talks to Nicole Yershon, founder of NY Collective & LabForHire&Co

Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social.
In this episode, Nicole Yershon, former chief at Ogilvy Labs, Times best selling author and founder of NY Collective & LabForHire&Co offers her insights on innovation, a topic she knows better than most from her lengthy experience in the industry.