The Drum Network does retail: Securing customer loyalty

Has anyone stood in Curry's and used their mobile to see if they could buy the MacBook they are currently staring at cheaper on Amazon? You are not alone. Consumer shopping habits have changed and loyalty is increasingly hard for brands to acquire. Here Carla Heath of Whippet asks if traditional loyalty schemes are enough.
We’re living in a new retail age, where customer loyalty is becoming harder and harder to earn. Advances