The Drum Network does retail: Brands and social - a match made in retail heaven

The Drum Network talks to Katy Howell, managing director of social media agency Immediate Future, who tells us how retailers must embrace social to ensure maximum customer loyalty.
DN: How should retailers be using social?
KH: Many retailers focus on the short term product push and wonder why customer attrition and consumer disloyalty are on the rise. Social is in the psyche of customers today and forms an active part of the consumer purchase journey. According