The Drum launches research to examine programmatic spend and data use in marketing

The Drum has partnered with Data as a Service firm Oracle Data Cloud to examine how marketers are purchasing data, what they look for in a programmatic partner, and how they allocate budget to drive returns from their programmatic spend.
As part of our research, we’re surveying The Drum’s audience to benchmark data use by marketers and their preferences when it comes to buying programmatically.
Take our survey and get a copy of our final report before anyone else,