The Drum interviews Sir Steve Redgrave live in Rio with Samsung’s virtual reality

The Drum was transported to Rio de Janeiro earlier this week for a press conference with Olympic legend Sir Steve Redgrave, but not by plane.
We were invited to M&C Saatchi’s office in London and presented with Samsung Gear VR headsets in order to interview Redgrave in real time. The 360 VR made it seem as if we were sat directly in front of the retired athlete at British House in Rio, while he watched us on a screen that broadcast a stream of the room in Soho.
It was the third in a se